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Arna-Udita photographed for Snowra Project 98 in warm amber and violet light

FOI Magazine · Project 98 · July 2026

Snowra
Project 98

Four muses. A warm cinematic world. Fashion, intimacy and colour in motion.
Enter the project ↓Open the issue
Kolkata, IndiaFashion · Boudoir · Film · Music
01

The project

FOI Studios × Snowra

Project 98 treated every look as a character, not a catalogue pose.

Snowra began with a clear visual language: cut-outs, straps, gloss, graphic monochrome and saturated red. FOI built a cinematic space around those forms, using warm amber light and colour contrast to make each collection feel lived-in and emotionally distinct.

Across Arna-Udita, Shital Shaw, Tithi Ghosh and Neha Saha, the story moves from poised portraiture to playful character work and quiet narrative frames. The common thread is confidence that belongs to the subject, never a performance imposed from outside.

“Four women, many looks, one project held together by colour, trust and the feeling inside the frame.”

FOI Studios Creative direction, photography and production

98FOI project
04Featured muses
20+FOI.ONE stories
01Original album
Tithi Ghosh photographed across a table in the red Snowra set
Red room · character study
02

The visual world

Amber light · red satin · graphic black

The styling wrote the rhythm of the rooms.

Instead of one fixed campaign treatment, Project 98 changes pace with each look. Sharp black pieces sit against round pools of red light; pale sets soften beside daylight; red satin and scattered pages turn a room into a fragment of story.

Palette
Burnt amber, scarlet, black, ivory and electric violet
Method
Portraiture, character direction and cinematic tableaux
Archive
Photography, film, music and FOI.ONE stories
Read the project introduction
03

The cast

Four distinct points of view

The muses of
Project 98.

Each chapter keeps its own face, movement and emotional temperature while remaining part of one recognisable Snowra world.

04

FOI.ONE archive

Every released chapter

The complete
collection index.

Open each visitor-facing story, look, set and film directly on FOI.ONE.

05

Original soundtrack

Created for the feeling of Project 98

ROCOCO.

The project extends beyond the photographs. ROCOCO carries its colour, confidence and emotional tension into sound, forming an original companion to the complete visual archive.

Listen on Spotify
07

Story previews

Ten entries from the archive

The Project 98
journal.

Preview ten chapters from the production, the four muses and the completed issue, then continue each story on FOI.ONE.

08

Behind the scenes

Before the final frame

The room,
lights and camera.

Production photographs reveal the practical structure behind the warmth: modifiers, red accent light, satin, books, camera positions and a set assembled one layer at a time.

Camera monitor showing a Snowra frame during production
Lighting equipment and red fabric on the Snowra set
Red satin and books arranged before a Snowra scene
09

Continue exploring

Project 98 across FOI.

01

Project introduction

FOI Project 98

Open
02

Release preview

July 2026

Open
03

Magazine issue

FOI Magazine 98

Open
04

Original album

ROCOCO

Open