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The collaboration
FOI Studios’ 99th project × Sinderella
A campaign designed to live beyond launch day.
Sinderella became FOI Studios’ 99th major project. What began as a brand collaboration expanded into a complete editorial world, with concept development, casting, styling, still photography, motion and an original musical language designed together.
The warm salon became a recurring stage for Raini Pramanik, Tithi Ghosh and Arna-Udita. Chess, books, mirrors, florals and vintage furniture turn product presentation into narrative, while each muse carries the room with her own pace and character.
“The work was never meant to disappear after one campaign post. Each look became a chapter, and every day became another way to enter the project.”
FOI Studios Creative direction · Photography · Film · Music
